
mEinstein bills itself as the world's first community-driven AI: a voice-controlled personal AI system that can take instructions, observe, advise, reason, plan and act on your behalf — trained over four years across the areas of life people actually make decisions in.
The brief
Data brokers make an estimated $200 billion a year selling personal data that users never see a cent from. mEinstein's premise inverts that: put decision-making and the value of personal data back in the user's hands, as a smartphone app — “personal AI for the masses”.
App features
- Conversational AI — natural voice commands for assistance and personalised insight.
- Family care — schedules, chores and reminders with automated task management.
- Travel and entertainment — tailored suggestions, itineraries and booking assistance.
- Personal care — health tips, exercise routines and wellness reminders.
- Personal finances — budgeting, expense tracking and personalised financial advice.
- Home and car maintenance — predictive alerts so nothing is missed.
Data Xchange
The data-ownership layer is the heart of the product. Users keep full control: use the assistant, let the data accumulate, choose which categories to sell, and create a monthly income stream from their own usage — or delete it outright.
Inverse targeting
Rather than exposing personal data to advertisers, the decentralized marketplace has the AI match a user's needs to experts who can help, only when the user wants it. No one can see the underlying personal data — including the platform itself.
Our role
InnovQuant delivered full-stack product development, shipping to both the App Store and Google Play.
More work

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Let's talk about what you want to build
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